Built on Accountability.
Measured by Results.
Digital Cartel was founded on a principle drilled in from day one in the Royal Australian Navy: every mission has a measurable objective, and you are accountable for the outcome. Not the activity. The outcome.
The Founder
Before Digital Cartel existed, Kevin McIntosh spent years in the Royal Australian Navy as a Marine Technician. He maintained and repaired propulsion systems, auxiliary machinery and damage control equipment on warships. That role teaches you something most marketing agencies never learn: the job is not done when you finish the task. The job is done when the system works.
That same standard now applies to every campaign Digital Cartel runs. We do not hand you a strategy document and disappear. We build the system, monitor it daily, and keep adjusting to hit the targets we agreed on before a dollar changed hands.
Kevin's papers run from the tools up: Certificate III in Engineering and Certificate III in Electrotechnology as a qualified electrical fitter, earned in the Navy. Then a Bachelor of Civil Engineering (QUT), an Advanced Diploma of Project Management, a Diploma of Business and PRINCE2 certification.
He co-founded ProCare Solution, a registered NDIS provider operating across the Sunshine Coast, Brisbane and Gold Coast. He moved it to a 24-hour support coordination model because families needed someone who answers when things go wrong after hours.
He built PropSafe, an AI-powered due diligence platform for Australians buying property overseas. He designed, built and launched Compatify, a monetised assessment platform of science-informed relationship tests with a free first test and paid plans.
Every one of those businesses was built from zero using the services Digital Cartel now sells to clients. Trade papers came first, the degree second, the businesses after. Digital Cartel exists to build for the people still on the tools.
How We Operate
Most agencies operate like they are spending someone else's money. They charge monthly retainers, send PDF reports full of metrics nobody reads, lock clients into 12-month contracts and hope they forget to cancel.
We operate like we are spending our own.
Daily monitoring. We check campaign performance every day. If something underperforms, we adjust as soon as we see it. Not at next month's strategy review. Not after the next invoice. Today.
Weekly reporting. You get the numbers that matter: how many leads came in, what each one cost, how many turned into booked jobs. Plain language. No jargon. Every week without exception.
Billed weekly. Ongoing services run week to week and website projects are one-time. If we stop delivering on an ongoing service, you can walk with 14 days' written notice. That is not a slogan. It is how the agreement is structured.
Accountability. Before any campaign goes live, we agree on measurable targets in writing. Every lead is tracked to the booked job and you see the numbers in a weekly plain-English report. No lock-in contracts. Details are on our service terms page.
Who We Work With
We built Digital Cartel for tradies and service businesses first because we understand the market. Plumbers, electricians, builders, landscapers, cleaners, pest controllers, concreters, painters. Businesses that rely on local clients finding them at the right time.
We are expanding into allied health, NDIS services, wellness, hospitality and professional services. If your business depends on a steady pipeline of qualified local leads, we can help.
What We Build
Three core services. Each one designed to do one thing: put paying clients on your books.
Conversion Websites that turn visitors into phone calls and form fills. Not brochure sites. Sales pages built to generate enquiries from day one.
Local SEO built to put you at the top of Google Maps and local search results for the suburbs you actually service. We set ranking targets, track movement weekly and report numbers you can verify yourself.
Meta Ads on Facebook and Instagram that target the people most likely to pick up the phone. Every lead tracked from first click to booked job.
Ready to Get More Clients?
Book a free growth session. We will review your current marketing and show you exactly where the opportunities are.