Meta Ads for tradies and service businesses. We build Facebook and Instagram campaigns that target homeowners in your service area and turn scrollers into booked jobs. Serving businesses across Australia.
Google catches people who are already searching for a plumber, electrician or builder. That is powerful, but it is only half the picture. There are thousands of homeowners in your area right now who need work done but have not started searching yet. The fence is leaning. The bathroom is outdated. The air conditioning unit is ten years old. They know they need to call someone, but they have not typed anything into Google.
Meta Ads put your business in front of these people before they start comparing quotes. While they scroll through Facebook or Instagram, your ad appears with a clear message, a strong image and a reason to act now. This is interruption marketing, and it works because you reach people at the moment of awareness rather than waiting for them to come to you.
The targeting is what makes it profitable. Meta lets you target by postcode, age, homeownership status, household income, interests and behaviours. You can show your roofing ads exclusively to homeowners within 30 kilometres of your depot. You can show your kitchen renovation ads to people who have recently engaged with home improvement content. You are not blasting your message to everyone. You are placing it in front of the exact people most likely to pick up the phone.
Campaign structure. We set up your campaigns with a clear hierarchy: campaign, ad set and ad. Each level has a defined purpose. Campaigns are organised by objective (lead generation, traffic, conversions). Ad sets separate your audiences so we can test and measure each one independently. This structure gives us clean data and the ability to scale what works without wasting money on what does not.
Audience research and targeting. Before a single dollar is spent, we research your ideal customer profile and build targeted audiences. We use location-based targeting to focus on the postcodes you actually service. We layer on demographic and interest filters to narrow down to homeowners, property investors or business owners depending on your trade. We also build custom audiences from your existing client list and website visitors so we can find more people like the ones who already buy from you.
Ad creative and copy. The ad itself has to stop the scroll. We develop creative direction including image and video concepts, headline angles and copy that speaks directly to the homeowner's problem. No stock photos of smiling people shaking hands. Real work, real results, real reasons to contact you. We write multiple variations so we can test what resonates and double down on the winners.
Landing pages. Sending ad traffic to your homepage is like pouring water through a sieve. A dedicated landing page strips away distractions and gives the visitor one clear action: contact you. Our Management + Landing Page package includes a custom page built specifically for your ad campaigns, with a strong headline, social proof, a clear call to action and fast load times on mobile.
Pixel and conversion tracking. We install the Meta Pixel on your website and configure conversion events so every form fill, phone call and booking is tracked back to the exact ad and audience that generated it. Without proper tracking, you are guessing. With it, you know exactly what your cost per lead is and whether your ad spend is profitable.
Daily monitoring. We check your campaigns every business day. If an ad set is burning budget with no results, we catch it early and pause it. If an ad is outperforming, we allocate more spend to it. This is not set-and-forget. Active management is what separates profitable campaigns from wasted spend.
A/B testing. We test headlines, images, ad copy, audiences and landing page elements against each other continuously. Every test teaches us something about what your market responds to. Over time, this compounds. A campaign that has been running for three months with active testing will almost always outperform a freshly launched campaign because we have eliminated what does not work.
Retargeting. Most people do not convert the first time they see your ad. They might view your landing page, read your reviews and then get distracted. Retargeting shows your ads again to people who have already engaged with your business. These are warm prospects. They already know who you are. The conversion rates on retargeting campaigns are significantly higher than cold audiences.
Lookalike audiences. Once we have data on the people who convert, we ask Meta to find more people with similar characteristics. Lookalike audiences are one of the most powerful tools in the platform. We build them from your best customers and website converters, then layer on location targeting to keep the leads within your service area.
Every week you receive a clear performance report. No jargon. No vanity metrics. You will see exactly how many leads your campaigns generated, what each lead cost and how your budget was spent. We track cost per lead, cost per acquisition and return on ad spend so you can see whether the investment is paying off. If something is not working, we tell you what we are changing and why. If results are strong, we recommend how to scale.
Most tradies and service businesses see strong results with a monthly ad spend of $500 to $2,000 paid directly to Meta. The right budget depends on your service area, competition and average job value. We help you set a spend level that makes the cost per lead profitable from the start.
Most campaigns generate enquiries within the first 7 to 14 days of launch. Unlike SEO, which builds over months, Meta Ads deliver results almost immediately. The first two to four weeks involve testing audiences and creative to find the best performing combination, and results typically improve from there.
Google Ads target people actively searching for your service right now. Meta Ads put your business in front of people who match your ideal customer profile but may not be searching yet. Both work well, but Meta Ads are particularly effective for building awareness, generating demand and reaching homeowners in specific postcodes.
You can run Meta Ads to your existing website, but a dedicated landing page built for conversions will almost always outperform a general website page. Landing pages remove distractions and focus the visitor on one action: contacting you. Our Management + Landing Page package includes a custom high-converting page designed specifically for your ad campaigns.
Meta Ads generate immediate leads. Pair them with Local SEO to build long-term organic visibility while your ads run, or add a Conversion Website to turn more of that traffic into booked jobs.