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Websites That Convert

Your Website Should Be Your Best Salesperson.

We build conversion websites for tradies and service businesses. Tradie website design, done properly, means every page, every button and every line of copy is built to do one thing: turn visitors into phone calls and form fills.

Conversion websites from $1,990 one-time. Three tiers, every price published. No GST is added.

Not sure which plan? Take the 60-second fit check

Kevin McIntosh, founder of Digital Cartel
Kevin McIntoshThe person on your account. WhatsApp 0499 969 002

Most Trade Websites Are Expensive Business Cards

You paid someone to build you a website. It looks decent. It has your logo, a few photos of your work, an "About Us" page, and a contact form buried at the bottom. Maybe it even has a slider on the homepage that nobody reads.

The problem is it does not generate enquiries. People land on it, look around for 10 seconds, and leave. Your phone does not ring. Your inbox stays empty. You keep getting work through word of mouth and wondering why you bothered with a website at all.

That is because your site was built to look good, not to convert. There is a fundamental difference between a website and a conversion website. Sunshine Coast operators can see what that means for their market on our Web Design Sunshine Coast page.

We are expanding into allied health, NDIS services, wellness, hospitality and professional services. If your business depends on a steady pipeline of qualified local leads, we can help.

What Makes a Conversion Website Different

A conversion website is built with one objective: generate leads. Every design decision, every word of copy, every button placement is tested against one question: does this get the visitor to pick up the phone or fill out a form?

Speed matters. We build to load in under two seconds on a phone and show you the measurement before launch. Test your current site on your phone now; if it takes longer than that, you are losing leads before they see your first line of text.

Mobile-first design. Most local searches for trades happen on a phone. We design for phones and tablets first, then scale up to desktop. Not the other way around. Every tap target is thumb-friendly. Every form is fillable on a moving train. Every phone number is click-to-call.

Clear calls to action. Your visitor should never have to wonder what to do next. We place clear calls to action all the way down the page: at the top, mid-page, after your reviews, and above the footer. "Book a Free Quote", "WhatsApp", "Get a Price in 60 Seconds". Clear, direct, impossible to miss.

Trust signals. Reviews, case studies, certifications, team photos. We position trust elements exactly where buying hesitation typically occurs. A visitor who trusts you converts. A visitor who doubts you bounces.

SEO foundations built in. Proper heading hierarchy, meta titles and descriptions, schema markup, fast load times, mobile responsiveness. We do not bolt SEO on after the fact. It is baked into the architecture from the first line of code.

What You Get

Hand-coded static HTML, CSS and JavaScript. No WordPress themes. No page builders. No monthly subscription to us to keep your own website running. Hosting and domain are separate, small ongoing costs. We set them up for you and advise on the cheapest sound option. Your site loads fast and is far harder to attack than a site built on WordPress or a page builder.

Every build includes on-page SEO foundations, lead capture forms and CTAs, and Google Analytics setup. From day one you can see how many people land on your site and where they came from.

We have built and launched an NDIS provider, a property platform and a consumer app of our own, every one designed to generate revenue, not just look good in a portfolio. Read the ProCare Solution case study to see the approach in detail.

The Friday Report

Illustrative sample with invented figures. Your report shows your jobs, your suburbs, your spend.

DIGITAL CARTEL · WEEKLY REPORT
Sample Plumbing Co. · Week ending Friday (sample)
Sample
Leads
14
↑ 3 on last week
Cost per lead
$27.40
↓ $4.10 cheaper
Booked jobs
6
↑ 2 on last week
Revenue booked
$8,940
from those 6 jobs
Every number traced from first click to booked job. Yours lands every Friday.

Website Packages

Starter
  • Custom Conversion-Focused Design
  • Mobile-First Responsive Build
  • On-Page SEO Foundations
  • Lead Capture Forms and CTAs
  • Google Analytics Setup
  • 1 to 3 Pages
  • 2 Rounds of Revisions
$1,990
One-time project fee, invoiced by milestone
No GST is added
Get Startedor WhatsApp Kevin about Starter (opens in a new tab)
Business
  • Everything in Starter
  • 5 to 7 Pages
  • Blog or CMS Setup
  • Speed Optimisation
  • Search Engine Markup
  • 3 Rounds of Revisions
$3,490
One-time project fee, invoiced by milestone
No GST is added
Get Startedor WhatsApp Kevin about Business (opens in a new tab)
Premium
  • Everything in Business
  • 8 to 15 Pages
  • Advanced SEO and Local Pages
  • Custom Functionality
  • Ongoing Support
  • Priority Turnaround
$5,990
One-time project fee, invoiced by milestone
No GST is added
Get Startedor WhatsApp Kevin about Premium (opens in a new tab)
FAQ

Website Questions

We agree a delivery date with you before we start, normally 2 to 4 weeks depending on the number of pages and complexity. We provide a clear timeline during the growth session so you know exactly when your site will go live.

Every website we build is mobile-first. We design for phones and tablets before scaling up to desktop. Most local searches for trades happen on a phone, so this is not optional.

We build hand-coded static websites. They load faster, cost less to host, and have a significantly smaller attack surface than WordPress. For businesses that want to edit their own content, we can integrate a simple editing system.

Design, development, on-page SEO foundations, lead capture forms, Google Analytics setup, and two to three rounds of revisions depending on the package. Hosting and domain are separate. We advise on the best setup during your growth session.

Pair Your Website with Ongoing Lead Generation

A conversion website generates enquiries. Combine it with Local SEO or Meta Ads to drive targeted traffic to it every day.

Kevin McIntosh, founder of Digital Cartel
Kevin McIntoshFounder and operator. Royal Australian Navy veteran, electrical fitter by trade, Sunshine Coast.

One person runs your account and answers your WhatsApp. If I am unavailable, you hear it from me first, not from a handoff.

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